Odds are, if you use email, then you have probably come across email marketing before. Email marketing allows companies to market to potential customers, as well as current customers, through email messages. Read on to find some great advice for getting started in email marketing.
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Do not engage in the distribution of unsolicited email. Your emails could be marked as spam if you send them to people who did not request them. This is very bad for business and you may be blocked by certain Internet providers.
Email only the people on your list. Emailing people who don't know your nor your products can seem like spam. They will wonder if they know you and whether or not they care about what you're offering. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient's.
Use a number of different resources to learn everything that you possibly can about how to successfully utilize email marketing. Books on the subject may be available in libraries and online. Also, attend as many classes and workshops as you can find locally.
Do not depend upon graphics-heavy emails in your campaign. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can't read the email properly. As well, email programs will be more likely to identify your email as junk if it's got too many graphics.
Perform in a consistent manner. Make sure that your emails contain the same colors and company logos. Use a readable font as well. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. A recognizable brand is an important marketing factor, especially with email marketing.
Marketing emails that are important should not be sent out close to major holidays. People are off doing things rather than sitting at their computer reading emails. There are some exceptions. This may include emails regarding things like Black Friday and other sales or specials that go on.
The importance of remembering to use branding in your email marketing campaign can't be understated. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. That way, you can take advantage of immediate familiarity on the part of your audience.
As you can see, any business can utilize email marketing techniques to get more customers for a fraction of the cost of most marketing campaigns. There really isn't a reason to avoid email marketing. Incorporate these tips into your overall marketing plan and you'll begin to see positive results!